YouTube remains the most popular video-sharing platform on earth. It can be accessed on a desktop, laptop or mobile device. We’re one of the premier digital marketing agencies in Hyderabad that uses YouTube to help our clients achieve excellent lead conversions and brand awareness. We believe that YouTube has great potential to achieve awesome marketing results, considering its popularity in India and worldwide.
In September 2023, Youtube announced the beta launch of its mobile video editing app with the name YouTube Create. This app is currently available for free on Android devices in limited countries, and it can edit YouTube shorts or long videos. Recently, YouTube launched the app in 13 more countries worldwide, including India.
This is a shot in the arm for Indian content creators who would otherwise spend time and money looking for good video editing tools.
More about YouTube Create
The YouTube team has been planning the launch of this app for quite a long time. This stand-alone app is the result of feedback and testing by around 3000 content creators over the last few years. It makes video production for Shorts or longer ones simpler and easier so that creators can utilise the extra time for other creative tasks.
YouTube Create is the perfect app for beginners. Hence, you can begin your baby steps in content creation and editing using the app. It’s akin to what TikTok offers with its video editing module ‘CapCut’. Though it can create videos for other platforms, it’s YouTube-centric.
Also, It’s different from YouTube Studio, which manages your channel, analyses data and helps you interact with your audience.
Functions of YouTube Create
The app is feature-rich and helps you edit your videos without ever having to leave the YouTube family. It includes
- Music
- Precision editing & trimming
- GIFs
- Stickers
- Effects
- Filters
- Transitions
- Audio cleanup
- Automatic captioning
- Voiceover capabilities
- Beat-matching technology
With the app being in the beta stage, there will be more exciting features in the upcoming releases. Hence, it’s the beginning of the golden period for content creators on YouTube.
How to use YouTube Create
After a few simple steps, you’re all set to publish amazing content.
- Firstly, pull out your smartphone, record the video and drop the clips you wish to edit into the Create app.
- Secondly, if you desire to add a song to set the mood, choose from thousands of royalty-free songs.
- Thirdly, match the beat to perfectly time your transitions by tapping on ‘Find Beats’.
- Fourthly, mix and match with filters, stickers, effects, etc., for a unique feeling.
- If there’s too much background noise, just tap ‘Audio Cleanup’ and it’ll be taken care of.
- If you need captions or voice-overs, use the built-in tool, and you’re all set to go.
- Finally, upload the video to YouTube.
YouTube Create Beta is currently available only in 13 countries and only on Android devices. However, as the testing phase advances, more launches will be seen globally. IOS users can expect the app to be available in the App Store this year.
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